The Flo Dancewear Story

Felicia Palanca Senior Artist Australian Ballet

FELICIA PALANCA, BALLERINA...

Flo Dancewear is the creation of Felicia Palanca. Felicia was a Senior Artist with the Australian Ballet for over 10 years, dancing Principal Roles in such classics such as Copelia, Don Quixote, The Nutcracker and Swan Lake.

Felicia was also a dynamic contemporary dancer for the Australian Ballet, dancing in theatres across Australia and the world including New York, Shanghai, Tokyo, Paris and London. 

Felicia Palanca Flo Dancewear Founder

DESIGNER...

After leaving the Australian Ballet, Felicia started working with a leading international dance brand. Forging a successful career as head designer of Childrens and Ladies wear for the European and American markets. 

Felicia Palanca & Daughter Isabella

MUM.

With the arrival of Motherhood Felicia decided to create her own label which offered a range of dance inspired pieces in beautiful easy to care for fabrics that were perfect for ballet class or for play.

In 2008 Flo Dancewear was born. 

Flo Dancewear Little Ballerinas at the Barre

“I decided I would develop my own label with all the influences of dance and design that had so inspired my career. FLO is fashion, function and form combined; three key elements also paramount in dance."

"I want it to be accessible to all children. I only use fabrics that are soft and special. They all stretch so that children can feel free in their clothes whether they are playing, dancing or resting. I hope you and your children enjoy FLO as much as I do!”